Agency will license European Soccer fan merchandise in the Americas
EDGE Americas Sports co-founded by World Cup champion and Italian soccer great Alessandro del
June 8, 2015 (Los Angeles, Calif.) – EDGE Americas Sports, a Los Angeles-based sports and marketing
agency, has been appointed by soccer giants Real Madrid C.F and Juventus F.C. to expand their brand
presence in Canada, the United States and Latin America in select cases. EDGE Americas Sports has
signed representation agreements with these clubs, as well as another UEFA Champions League
contending club, to create a wide array of officially licensed consumer products. EDGE Americas
Sports will continue to pursue representation agreements with several other championship caliber
Co-founded by World Cup champion Alessandro Del Piero and industry veteran Jeffrey Whalen, EDGE
Americas Sports is a Los Angeles-based sports agency focused on consumer products licensing, soccer
clinics, promotions and marketing. The agreements will provide soccer fans with a large selection of
merchandise to celebrate every moment and every victory. The expert team at EDGE Americas Sports is
building strategic relationships with key retail partners to deliver an unprecedented shopping
experience for those fans.
"We are very pleased to have signed representation agreements with these championship caliber
clubs," said del Piero, who led Juventus F.C and the Italian National Team to a record number
of titles. "It is my belief that soccer in the United States and the Americas will see dramatic
growth in the next 10 years and that EDGE Americas Sports can be a tremendous catalyst in creating
high levels of fan engagement, brand recognition and new fans."
Real Madrid F.C., which was named the Best Club of the 20th Century, is one of the most widely
supported teams in the world as well as one of the most valuable. In international play, it has won
a record 10 UEFA Champions League titles, shares the record for three Intercontinental Cups, two
UEFA Cups, two UEFA Super Cups and a FIFA Club World Cup Championship. Domestically, Real Madrid
F.C. has captured 32 La Liga titles and 19 Copa del Rey victories.
Juventus F.C. is the most successful team in Italian football history. In international play it has
captured two Intercontinental Cups, two UEFA Champions Leagues, one European Cup Winner’s Cup, three
UEFA Cups, one UEFA Intertoto Cup and two UEFA Super Cups. Domestically, Juventus F.C. has a league
leading number of Serie A titles (33) and a record 10 Italian Cups. EDGE Americas Sports’ agreement
with Juventus F.C. goes into effect July 1, 2015.
"The EDGE Americas Sports team of licensing experts was first on the scene in creating a
tremendous market for soccer fan merchandise in the Americas and around the world," said
Jeffrey Whalen, Co-Founder of EDGE Americas Sports. Whalen brings extensive high-level experience in
consumer products, international sports and entertainment to EDGE Americas Sports having previously
served as a VP at The Walt Disney Company and a Senior VP at Warner Bros. "I am really pleased
that we can build on our relationships with so many licensees and retail partners around the
Americas in delivering the very highest levels of creativity, expertise and passion for the game."
About EDGE Americas Sports
EDGE Americas Sports is a sports and marketing agency focused on consumer products licensing, soccer
clinics, sponsorship and promotions. The agency was created with a singular aim to create the most
inspired merchandise anywhere in the market – products that add to the celebration and emotion of
that one winning moment. EDGE Americas Sports currently licenses consumer products for European
championship football teams. The agency has offices in Los Angeles, Torino, and representatives in
Mexico City and Sao Paulo. Learn more at www.edgeamericas.com.
EDGE Americas Sports on the web at: www.edgeamericas.com
For more information email: firstname.lastname@example.org